Portfolio

Details

Category
Interaction Designer
URL
http://www.inigral.com/
Content Management System
Server Side Includes
Year Completed
2012
Briefing
Inigral requested assistance on the Front End Design and Development of their website and landing pages. Working as an interaction designer I was given the tasks of creating bigger and stronger calls to action while keeping the page clean and easy to use. We have upgraded graphs from simple images to make them interactive and animated with CSS3 and jQuery. We also decided upon a split page view so that people could distinguish the two different sections of that page with two unique purposes.

We have been focusing on the calls to action and facilitating potential leads to the correct forms. An example of a revised landing page is below along with the overhaul of the data page.

School Apps is the product of Inigral. School Apps is about creating a private, branded community for your students. It allows them to meet their future classmates, ask questions, share interests, and get excited about their college experience!
Campaign March 2012 USA

Clicks - 44
Click Through Rate (CTR) - 0.03%
Average Cost per Click - $2.37
Cost/Total Spend - $104.31
inigral
Data Page
inigral
Landing Page
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Mita Web Application

Details

Category
Application Development
URL
TBD
Content Management System
WordPress - Custom PHP Application
Year Completed
2012
Briefing
This is the development of a new application that I am collaborating with Nunovo on for MITA.

The application is going to be a selection based contract creator utilizing the modified preorder tree traversal algorithm. The contract will be created based on the input selection of a form. It will query the backend by passing the selections to a script that will choose what to include in the contract. This will save a lot of man power and time.

MPTT is a fast algorithm for storing hierarchical data (like categories and their subcategories) in a relational database. This is a problem that most of us have had to deal with, and for which we’ve used an adjacency list, where each item in the table contains a pointer to its parent and where performance will naturally degrade with each level added as more queries need to be run in order to fetch a subtree of records.

The aim of the modified preorder tree traversal algorithm is to make retrieval operations very efficient. With it you can fetch an arbitrary subtree from the database using just two queries. The first one is for fetching details for the root node of the subtree, while the second one is for fetching all the children and grandchildren of the root node.

The tradeoff for this efficiency is that updating, deleting and inserting records is more expensive, as there’s some extra work required to keep the tree structure in a good state at all times. Also, the modified preorder tree traversal approach is less intuitive than the adjacency list approach because of its algorithmic flavour.

The Michigan Infrastructure and Transportation Association (MITA) is a statewide construction trade association that consists of nearly 600 Michigan companies representing construction disciplines such as road and bridge, sewer and water, utility, railroad, excavation and specialty construction throughout the state of Michigan.
mita
Homepage
mita
Backend
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Bee for the Day

Details

Category
SEO & Pay per click
URL
http://www.beefortheday.com/
Search Engine
Google Adwords
Year Completed
2011-Present
Briefing
Business with Brooke Lauber-Cobb has been nothing but perfect. She is as an outstanding professional and I have not worked with anyone who has worked harder to be the best at what she does.

We first optimized her website for 3 keywords: wedding planner, wedding planning, wedding coordinator. Locally she ranked for wedding coordinator well. Our goal is to get her ranking well for the other two terms, but more importantly drive business and interest with these other two words. So, for short term we have decided to take advantage of the PPC ads.

The campaign run in December has generated an increased interest in Bee for the Day and it has even lead to contract leads, aka conversions. The success of this campaign has lead to an increased interest in Adwords and we will be running them again in February.

Campaign December 2011 Toledo

Clicks - 39
Click Through Rate (CTR) - 1.15%
Average Cost per Click - $2.81
Cost/Total Spend - $109.63
Campaign January 2012 Dallas

Clicks - 50
Click Through Rate (CTR) - 1.49%
Average Cost per Click - $2.07
Cost/Total Spend - $103.67
Campaign January 2012 Toledo

Clicks - 39
Click Through Rate (CTR) - 1.37%
Average Cost per Click - $2.56
Cost/Total Spend - $99.99
Campaign February 2012 Dallas

Clicks - 54
Click Through Rate (CTR) - 1.64%
Average Cost per Click - $2.04
Cost/Total Spend - $104.18
Campaign February 2012 Toledo

Clicks - 48
Click Through Rate (CTR) - 0.90%
Average Cost per Click - $2.08
Cost/Total Spend - $99.87
Homepage
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The Image Group

Details

Category
HTML & SEO
URL
http://theimagegroup.net/
Search Engine
Google, Yahoo, MSN
Year Completed
2010-2011
Briefing
I performed SEO for The Image Group while employed as there Application Developer. They were doing an initial optimization for 12 keywords, setting up a blog to help target those keywords, and then continuing on improving the ranking through White Hat SEO:

Initial

  • Google: Promotional Products Toledo: 37
  • Google: Cleveland Promotional Products: 14
  • Google: Ann Arbor Promotional Products: 9
  • Bing: Promotional Products Toledo: 28
  • Bing: Cleveland Promotional Products: N/A
  • Bing: Ann Arbor Promotional Products: 5
  • Yahoo: Promotional Products Toledo: 19
  • Yahoo: Cleveland Promotional Products: 29
  • Yahoo: Ann Arbor Promotional Products: 16
  • Ask: Promotional Products Toledo: 8
  • Ask: Cleveland Promotional Products: N/A
  • Ask: Ann Arbor Promotional Products: 4

After 3 Months

  • Google: Promotional Products Toledo: 1
  • Google: Cleveland Promotional Products: 13
  • Google: Ann Arbor Promotional Products: 1
  • Bing: Promotional Products Toledo: 26
  • Bing: Cleveland Promotional Products: 43
  • Bing: Ann Arbor Promotional Products: 16
  • Yahoo: Promotional Products Toledo: 12
  • Yahoo: Cleveland Promotional Products: 16
  • Yahoo: Ann Arbor Promotional Products: 8
  • Ask: Promotional Products Toledo: 1
  • Ask: Cleveland Promotional Products: 21
  • Ask: Ann Arbor Promotional Products: 1




*Unfortunately when the migration occured, the links were never 301 redirected to the new location so all of the SEO strength over the past 2 years was gone.
Homepage
Services
Our Work

Details

Category
Pay per click
URL
http://www.nunovo.com/
Search Engine
Google Adwords
Year Completed
2012
Briefing
Nunovo is an outstanding IT company in East Lansing, Michigan. They are a group of business professionals with a knack for IT and a keen desire to collaborate.

As a thank you for the work contracted to me, I ran an Adwords campaign for them both in Michigan and in Colorado. The results of both traffic and PPC campaign are displayed below. The campaign for Michigan went extremely well. I expected to get about 1/5 or 1/6 of the results that we received. Getting 327 click throughs was quite an impressive feat. It taught me a lot about how to handle a PPC campaign and if extra time is taken how effective it can be. They gave me access to view their analytics so I can view the impact it had overall on their web presence. I will be updating February traffic in early March to see the final effect of traffic from the exposure. I ran the campaign from January 28th through February 9th.

Campaign February - 2012 - Michigan

Clicks - 327
Click Through Rate (CTR) - 0.11%
Average Cost per Click - $0.30
Cost/Total Spend - $99.56
Campaign February - 2012 - Colorado

Clicks - 70
Click Through Rate (CTR) - 0..06%
Average Cost per Click - $1.42
Cost/Total Spend - $99.47


Homepage
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College Kids Need Money

Details

Category
WordPress
URL
http://collegekidsneedmoney.com/
Content Management System
WordPress
Year Completed
2011
Briefing
While there might be several job boards in this area, this website is designed specifically for college students in mind. It allows professional organizations to post a jobs specifically for college students. The posting is more affordable than other websites and helps stimulate the local economy by giving bright young college students the opportunity to network and be employed by great companies in this area.
Homepage

Blog
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Lincoln Electric

Details

Category
Ecommerce
URL
https://lincolnelectric.corpgear.com/
Content Management System
Custom
Year Completed
2011
Briefing
Lincoln Electric was a large Ecommerce site built on a heavy OO platform. The website was developed at The Image Group where we integrated this website into SL Dynamics was quite a challenge, but through the use of Web Services it was accomplished with data being transported via XML to a server script running in C# that read the data into SL's database. The web design was modified heavily from our html template to incorporate the look and feel of being one with Lincoln Electric.
Homepage

Product
Cart
Checkout
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St Julians Fitness

Details

Category
SEO & Pay per click
URL
http://www.stjuliansfitness.com/
Search Engine
Google Adwords
Year Completed
2011
Briefing
The beginning of the project started with optimizing the web pages so that St. Julian's Fitness would eventually ranked well for the keyword "perrysburg gym". This involved on-page SEO work of optimizing content and content location prior to running the pay per click ads. We also optimized the landing page to gain more conversions.

Campaign December 2011

Clicks - 61
Click Through Rate (CTR) - 0.19%
Average Cost per Click - $1.80
Cost/Total Spend - $109.83
Homepage
Landing Page
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Metro State

Details

Category
Application Development
URL
TBD
Content Management System
Custom PHP Application
Year Completed
2012
Briefing
The project I am working on for Metro State is another collaboration project with nunovo. We are developing a browser based application that will function for checking students in at events. It is a reward system for them to utilize to encourage students to attend college events. It is now fully functional and we are working on incorporating the site into their system. From this project will stem a new venture known as open works.

Metro State is a comprehensive college offering bachelor's and master's degrees on the Auraria Campus in downtown Denver.

Founded in 1965, Metro State has grown to more than 24,000 students and educates more undergraduate Coloradans than anyone else in the state. Since nearly 80 percent of our alumni live and work in Denver and the state, you could say we specialize in fostering homegrown talent for the challenges of a new century.
New Application Homepage
Old Application Homepage
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Glamour Academy

Details

Category
CMS
URL
www.glamacademy.com
Content Management System
WordPress
Year Completed
2012
Briefing
This was a new project that was cranked out in less than a week. Wynnette Oliver came to me looking for a solution for her new eLearning Cosmetology business. She needed a way to manage her website content, images, and structure, while allowing students to enroll / enlist in online courses. The tricky part came when the standards for online education demand that so much time be spent on a subject before moving on. The solution was to utlize Moodle for the eLearning aspect, but WordPress and PayPal for the payment processing.
Homepage
Gallery - Prior to Activation (Click)
Gallery - After Activation (Click)
Contact - Lower Half
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Advanced DG

Details

Category
CMS
URL
http://advanced-dg.com/
Content Management System
WordPress
Year Completed
2011
Briefing
ADG requested a site that was easy to update on their own as well as something that better fit their business identity. They went from a static one page website to a dynamic corporate identity. The site is powered by WordPress which is a powerful framework that allows ADG to edit their own text, layout, and images, while retaining the professional appearance that they have earned.
Homepage

Gallery - Prior to Activation (Click)
Gallery - After Activation (Click)
Contact - Lower Half
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Xunlight Corporation

Details

Category
CMS
URL
http://xunlight.com/
Content Management System
WordPress
Year Completed
2009
Briefing
Xunlight Corporation had a small site with no based on server side includes that was become too dated and small for their ever expanding business structure. They had the site designed by a company in Columbus, Ohio and then coded to specification by me. I had maintained it for a while, but it is now being taken care of after documentation specific to their website and training.
Homepage

Subpage Example
Contact
Chinese Translation
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Solscient Energy LLC

Details

Category
CMS
URL
http://solscient.com/
Content Management System
WordPress
Year Completed
2010
Briefing
Solscient Energy LLC was designed as an HTML site originally, but seeing the obvious repition between pages and how easy it would be to convert, it was decided to be converted into a WordPress site. The website utilize the framework of WordPress as a way for me to manage the content easily keeping the cost of website maintenance low.
Homepage

Subpage Example
Admin Portal
Client Portal
Solscient Solar Process Flow Diagram
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Perrysburg Electric

Details

Category
HTML / CSS
URL
http://perrysburgelectric.com/
Content Management System
None
Year Completed
2011
Briefing
Perrysburg Electric is a company ADG acquired this past fall. They were looking to get a simple web presence so I designed and developed a simple static website that provided all of the information that was needed for their new direction.
Homepage

Solar Page
Contact Page
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Denbro Plastics

Details

Category
SEO
URL
http://www.denbroplastics.com/
Search Engine
Google, Yahoo, MSN
Year Completed
2011
Briefing
As a contractor of Info Stream, I performed the SEO for Denbro Plastics. They were doing an initial optimization for six keywords:
  • Custom Nameplates: 136
  • Three Dimensional Nameplates: 9
  • Plastic Nameplates: 32
  • Logo Nameplates: 30
  • Automotive Nameplates: 9
  • Industrial Nameplates: 47


After the initial SEO, Denbro went from invisible to being ranked in the top 100 with two keywords ranking on the first page!

Homepage
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Just Look Up

Details

Category
Pay per click
URL
http://www.justlookup.com/
Search Engine
Google Adwords
Year Completed
2011
Briefing
Just Look Up was a contract job from Info Stream that I performed on the weekend of Thanksgiving for Cyber Monday. We targeted the entire United States because being eCommerce location did not matter. It was a large success. We were able to generate a lot of leads during this high competition period resulting in a productive and worth while expense for Just Look Up.

Campaign Cyber Monday - 2011

Clicks - 135
Click Through Rate (CTR) - 1.34%
Average Cost per Click - $1.38
Cost/Total Spend - $186.73
Homepage
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Sylvania Braces SEO

Details

Category
SEO
URL
http://sylvaniabraces.com/
Search Engine
Google, Yahoo, MSN
Year Completed
2011-2012
Briefing
I performed the SEO for Sylvania Braces as my initial test into Google Panda. They were doing an initial optimization for six keywords and setting up a blog to help target those keywords:

Initial

  • Sylvania Orthodontics: N/A
  • Sylvania Braces: N/A
  • Sylvania Invisalign: N/A
  • Toledo Orthodontics: N/A
  • Toledo Braces: N/A
  • Toledo Invisalign: N/A

After 1 month

  • Sylvania Orthodontics: 46
  • *Sylvania Braces: 1
  • Sylvania Invisalign: 18
  • Toledo Orthodontics: 24
  • *Toledo Braces: 10
  • Toledo Invisalign: 43




*We focused on these two keywords most. The domain name helped significantly with Sylvania Braces.

After the initial SEO, Sylvania Braces went from invisible to being ranked in the top 50 with two keywords ranking on the first page!

Blog
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All Square

Details

Category
Pay per click
URL
http://www.allsquareinc.com/
Search Engine
Google Adwords
Year Completed
2012
Briefing
I ran Adwords for George Brymer, CEO of All Square Inc. He runs a very successful workshop about becoming a better leader.

The name says it all: The Leading from the Heart Workshop teaches leaders at all levels how to lead with heartfelt principles. This three-day workshop provides a unique opportunity to explore values-based leadership with Vital Integrities author George Brymer in an intimate, small group setting. By balancing information with experiential exercises that are both practical and memorable, George ensures that the lessons you learn will endure long after the workshop ends.

The campaign ran in Michigan, Ohio, and Indiana. Even with that wide spread area, I was able to work to get a good cost per click price.

Campaign Cyber Monday - 2011

Clicks - 28
Click Through Rate (CTR) - 0.16%
Average Cost per Click - $2.21
Cost/Total Spend - $101.84
Homepage

Details

Category
eCommerce
URL
http://stikii.com/
Content Management System
WordPress - Jigoshop
Year Completed
2011
Briefing
There were a few things to consider when developing the Ecommerce portion of the website: expandability, speed, maintenance, and integration. The reason being is it is far easier to make things pretty with css and jQuery than to do OO programming. This is especially true when integrating an Ecommerce package with an already built CMS – WordPress.

Expandability – In the future, there may be new shipping methods, coupons, shipping locations, or taxes. These things need to be covered thoroughly before begginning to think about how to approach the project.

Speed – The loading speed and the checkout speed. First the checkout speed. A user should be able to do a guest checkout where an account is not created unless the user wants too. Guest checkout enables a more streamlined process. As far as loading, you want the pages to load quickly, the products to be displayed in an attractive and trust way, but the bottom line is people won’t way to see something pretty. They want it instant. 5 Seconds is too long to wait. Most people will cancel it and find another place to buy.

Maintenance – This one is key for any project expanding rapidly or with a lot of changes. The easier it is to maintain the less work that you as the developer will have to do in the long run. You will be able to keep some time and cost down, even if it is slightly more to begin with.

Integration – One of the most important pieces of any Ecommerce website is to make the user feel as comfortable as possible. This means integrating with a card processor and some form of SSL certificate to process this. The next best method is to utilize an all in one solution like Google Checkout or Paypal. These services are offered, but take out a higher service fee which leaves you scratching the bottom of the barrel for profit. They are great until you start getting consistent orders.
Homepage

Build a Shoe
Shop
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The Manage Cloud CMS

Details

Category
CMS
URL
http://bit.ly/pJxmBg
Content Management System
Custom
Year Completed
2011
Briefing
This is by far the most complex CMS build I have been involved with. This project will produce an advanced web application that will serve any size business with the ability to backup important documents, offer inter-office communications, manage employees' time worked and will offer these features with a user-friendly interface. Our purpose is to eliminate the confusion and total overall cost that a business incurs when utilizing multiple third-party companies by offering an all-in-one solution with an affordable plan to fit each business respectively. Providing one website that can replace multiple office tools which can be accessed from anywhere is important in business. This service will save hundreds, if not thousands, of dollars in monthly and annual costs, allowing the business to allocate the excess dollars for more relevant business related costs.

The result of this project will be a user-friendly website that facilitates the needs of most businesses. Data storage, communication, and personnel management are important features that are often complicated and costly. The cost of installing licensed software can range from $60-$100 per computer. Multiplied by the number of items to be installed on each computer, this project can devise a plan with the business based on the number of computers/clients they have and the amount of services they require. This will eliminate costs and waste which is a top priority of businesses today. We can bring businesses to the realm of real-time updating and off-site business management by connecting all of the users within an organization, while allowing the supervisors to be the account administrators for the company. With this data, we can compare and match like businesses or even connect businesses already conducting business with each other to avoid miscommunication and provide easier access. By bringing all types and sizes of businesses together for one large community will revolutionize how business is conducted.
Dashboard

Chat Example Unread
Chat Example Multiple Chat Boxes
File Storage (Drop Box)
Calendar
Excel or CSV Data Tables Selection
Excel or CSV Data Editor
Online Image Editor
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Elizabeth Sankowski

Details

Category
HTML / CSS
URL
http://elizabethsankowski.com/
Content Management System
None
Year Completed
2010
Briefing
Elizabeth's event planning portfolio is a one page web site that highlights her experience as an event coordinator. The multiple page look has been hidden and appears as separate pages, but the loading time is greatly decreased overall. The benefit of this is that there is only one initial loading moment. This makes for a better user experience because the website no longer feels like a website, but a piece of software that interacts when you ask it to.
Homepage

Portfolio
Contact Page
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Computer Savvy

Details

Category
CMS
URL
www.computersavvy.com
Content Management System
phpBB
Year Completed
2012
Briefing
Herbie Colon got into contact with me after we finished up the 100k Entrepreneur site. He wanted a website similar to cnet, answers.com, and yahoo answers where the community could provide support and answers for questions. The main page would reflect answers.com with the typing of a question to answer or one to ask. Each member would have a profile and earn points and reputation based upon the questions. A star rating system would be in effect and security measures would be taken to limit duplicate posting, answers, and credibility of those answers by using IP tracking, email address validation, and captcha / Askimet. This would all be done in WordPress to increase simplicty. After thinking the budget and idea through, he has chosen to go with a phpBB Forum to better utilize his time and effort.
Homepage
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Busy Bodies LLC

Details

Category
HTML / CSS
URL
http://busybodiesllc.com/
Content Management System
None
Year Completed
2011
Briefing
Kathryn Goehler wanted a website that was bright and colorful reflecting the child like environment. Keeping in mind with the audience of the website, the pages are bright and each have a similar layout that is easy to read and simple to use. The website is in the middle of migration to better hosting so stay tuned for updates on the content and the direction of Busy Bodies LLC!

She possesses a unique gift for working with young children and her energy is endless!

Homepage

Subpage Example
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Valor Group

Details

Category
HTML / CSS
URL
TBD
Search Engine
N/A
Year Completed
2012
Briefing
Valor Group LLC was a contract from nunovo where I was asked to create a logo for a start up oil company. We are still awaiting a decision on either more revisions or a chosen logo.
Logo Ideas
Logo Ideas Revised
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100k Entrepreneur

Details

Category
HTML / CSS
URL
the100kentrepreneur.com/
Content Management System
Minor PHP
Year Completed
2011
Briefing
Herbert Colon approached me to make a website for him based upon the million dollar webpage, but at 100k instead. The ad space was a 100 x 1000 area and each space would be sold for a $1.00.

Originally the idea was for 50,000 spaces and sold for $2 each, but the graphics people wanted to use fit better into a grid format that allowed 10 spaces @ $10 rather than 5 spaces @ $10 assuming $1 and $2 per ad respectively. The website had a complete redesign after reflecting the million dollar website too closely. It utilized minor PHP where the ad space left would auto decrement based upon the ads sold. It also allowed for brief customizations in text with the header where specials could be run.

Update: Looking for a screen shot of the newer design.
Old Homepage
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Stikii Blog

Details

Category
CMS
URL
http://blog.stikii.com/
Content Management System
WordPress
Year Completed
2011
Briefing
This is the Stikii blog. Originally the blog was developed under a WordPress.com setup, but with more functionality needed, we migrated to a custom WordPress.org installation on our own servers. This enabled us to add more functionality and keep it under the same domain as our main website. Morgan Bowman writes the articles for the Stikii Blog.
Homepage
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Durk Music Beats

Details

Category
CMS
URL
http://durkmusicbeats.com/
Content Management System
WordPress
Year Completed
2010
Briefing
Durk Music Beats is run by a young adult heading to college. He wanted to be able to pay his tuition without having to dip into a loan so he developed the idea of an internet business mixed with his love of music. It is powered by WordPress utilizing a widget shopping cart that provides a safe and secure method via Pay Pal to sell his beats.

Durk has opted to sell his business and focus on school. The domain might be changing so if you clicked on the link above please be patient as it might be in the process of propagating.
Homepage
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Driftwood Cottages

Details

Category
CMS
URL
http://www.driftwoodcottages.com
Content Management System
WordPress
Year Completed
2010
Briefing
Driftwood Cottages is the predecessor to Castaway Cottage. Both are developed on the same platform utilizing WordPress's built in WYSIWYG editor for all of the content and images. This makes updating easy for both the current owners and future employees.The website has a beach theme, but doesn't over use the obvious beach themes. This allows the theme to be portrayed as a couple or family getaway and it ensures that it will last more than the normal website life span.
Homepage
Subpage Example

Gallery
Contact Page
Cartography v1
Cartography v2
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CSR Ecommerce

Details

Category
Ecommerce
URL
Not Available - See Below
Content Management System
Joomla - VirtueMart
Year Completed
2010
Briefing
While I would love to show off this wonderful Ecommerce solution it is currently under construction and can not be viewed by the public. You can see the small thumbnail in the Portfolio, but otherwise it will remain hidden until its release date. There are some of the screen shots below for reference on the work.
Preview Image 1
Preview Image 2
Preview Image 3
Preview Image 4
Preview Image 5
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The Repository

Details

Category
Ecommerce
URL
Being Updated
Content Management System
Magento
Year Completed
2011
Briefing
The Repository was an idea I had while sitting around getting a rejected feeling from stock websites. Everything on stock websites ends up being along the same lines even though the two stock items are in different categories, they end up having a similar feel or functionality. I was tired of searching for a good website template to use and decided that I would create more unique pieces of work that less people would want, but it would help those whom really needed it.

We focus on getting unique ideas that will reach a wide audience. There are a lot of websites that focus on hitting the mainstream of consumers, but we here at the Repository like to get creative and try to hit niche markets. They may not be as popular among the norm, but they are more popular than anything normal! The biggest setback I have now, is the speed of Magento. It slows to a crawl without extremely expensive hosting.
Homepage

Quick Product View
Products Page
Checkout Page
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A E Wedding

Details

Category
CMS
URL
http://ae.lechlak.com/
Content Management System
WordPress
Year Completed
2012
Briefing
This wonderful website is being designed and developed for my fiance and I. We are creating it to give our wedding a little more flair. We plan to incorporate directions to the church and reception as well as an RSVP form so that people don't have to mail anything back.
Homepage
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First Baptist Church Galatia

Details

Category
CMS
URL
http://fbcgalatia.org/
Content Management System
WordPress
Year Completed
2009
Briefing
First Baptist Church Galatia came to me looking for a website that could be easily maintained in-house. The only other requirement that they desired was to be able to put their already recorded sermons online. This was easy enough with a service like Vimeo which is a more business professional version of You Tube. They are now in the process of updating all of the pages with new content and have wiped the site clean so please be patient with them while they adjust to the learning curve of WordPress!
Recently they have gone through some managerial changes and we are revamping the website in preparation for a new launch. I expect this to happen by the end of October 2011.
Homepage

Subpage Example
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The Manage Cloud

Details

Category
CMS
URL
http://themanagecloud.com/
Content Management System
WordPress
Year Completed
2011
Briefing
This is the front end of the extremely complex CMS that enables data management in a secure environment. This is designed to sell the product to an audience however the project has been on hold while I find a full time job. The project was more active my senor year at university where it was my capstone. This WordPress theme was part of that experience. It utilizes a 960 degree system that takes advantage of a very flexible style in web design.
Homepage

Benefits Page
Blog Reel
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Melissa Lechlak

Details

Category
HTML / CSS
URL
http://melissalechlak.com/
Content Management System
None
Year Completed
2010
Briefing
This site was developed as a resume while Melissa was in the college of business. The concept was to find a design that offered multiple ways of contacting her while presenting the information in a clean and concise format. Her website offers a unique perspective into resume website design utilizing a one page scheme resembling a creative style resume. At The University of Toledo, creative style resumes were great for all majors, but engineering and the med program. Those two programs have very strict guidelines on how to properly write a resume.
Full Site - Powered by jQuery
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Scottish Premeire

Details

Category
HTML / CSS
URL
http://lechlak.com/lechlak/
Content Management System
None
Year Completed
2011
Briefing
The Scottish Premeire website exists because of my love for Scotland and the value that I feel a 1 page portfolio has over a mutlipage corporate website. While I have done both versions, neither tend to yield an abundance of compliments unless you do it properly. The biggest issue with this site is the loading time. Everything may be optimized, but the detail into each project is too much for a web interface. In turn this website was born.
Homepage
Skills

Portfolio (Prior to Click)
Portfolio (After Click)
Clients
Contact Page

Details

Category
CMS
URL
http://66wfan.net/content.php
Content Management System
VBulletin
Year Completed
2010
Briefing
66wFan.net is a resource for all your things NY sports related. My role in the development of the site was on the SEO and SEM side. We are targeting three specific keywords: mike francesa, boomer and carton, and 66wfan. Targeting more specific keywords enables faster results based on my previous SEO experience.
Homepage

Thread Example
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Aaron Lechlak

Details

Category
CMS
URL
http://aaronlechlak.com/
Content Management System
WordPress
Year Completed
2011
Briefing
Aaron needed a way to advertise his shows and display the latest information without having any programming knowledge. Wordpress allows him to not only update information on his own, but Aaron can also sell his music digitally! As an added bonus, Aaron can add his music as he wishes and set a price that will link directly with his Pay Pal account so buying his songs with a credit card or Pay Pal Account giving his website a personal artist feel while utilizing an Ecommerce setup.
Homepage

Tunes - Where he sells music
Media Page
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Homework Haven

Details

Category
CMS
URL
http://lechlak.com/blog/
Content Management System
WordPress
Year Completed
2011
Briefing
Homework Haven is not realy the name of the website. It is simply my blog, but the biggest bonus of the blog for people is the homework examples I put form my university days. Alright those days were only in May 2011, but it is a completely different feeling not being back in school. The design matched my old website much better than this one.


However, I have recently made a lot of editions to the content of the website and the direction that I plan on continuing. It provides a broader reach and hopefully it will increase my toledo web design sales as I would like to continue enjoy my family time for as long as possible.
Homepage

Subpage Example
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Brooklyn Ancestry

Details

Category
CMS
URL
http://brooklynancestry.com/
Content Management System
WordPress
Year Completed
2010
Briefing
James Murray approached me last year wanting to start an online genealogy business. James wanted to be able to add his own content, images, and have layout options. The site allows James to post his current projects and keep in touch with potential customers from one interface. After a brief guide, James is now able to control his own web destiny. Two special features for his website are the slide out social media tab and the live help desk portal where he can chat with any, not just Brooklyn geneaology clients as customer support. This helps yield more sales due to the human element.


James Murray actually found me while I was advertising with sylvania web design as my primary method. It made me realize that I had a wide audience and I have only grown from there. So whether you are targeting a smaller area such as maumee web design or a large area like toledo web design, you can utilize tools such as Google Adwords to hit the big areas. We utilized an Adwords campaign in February to increase the traffic flowing through the website. The traffic and campaign statistics are below.

If you are old enough you have undoubtedly seen many changes within the community you lived in as a child. But what will it look like in 120 years from now?

Campaign February 2012 Toledo

Clicks - 48
Click Through Rate (CTR) - 0.90%
Average Cost per Click - $2.08
Cost/Total Spend - $99.87


Homepage

Portfolio (Prior to Click)
Portfolio (After Click)
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Landing Pages

Details

Category
CMS
URL
See Description
Content Management System
None
Year Completed
2011
Briefing
James Murray was looking to increase his hold on the market for 66wfan so we chose 3 keywords: boomer and carton, mike francesa, and listen to 66wfan live. He bought domains corresponding to those terms as .net since the .com was taken. By developing landing pages, he is pushing people to those landing pages and then hopefully converting them to quality traffic on his 66wfan forum.


Homepage
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Castaway Cottages

Details

Category
CMS
URL
http://www.castawaycottage.com/
Content Management System
WordPress
Year Completed
2010
Briefing
Castaway Cottages was a low budget project I did for a firm from Australia. Their client wanted a re-useable CMS package powered by WordPress that they could cookie cutter for each of their various accomdations. I was able to modify a theme I had been working with to fill this particular request. The website had the html home, gallery, and contact pages that performed requests with Ajax for their booking needs.


Again I was found while I was advertising with sylvania web design as my primary method. Remember, whether you are targeting a smaller area such as Sylvania web design or a large area like Toledo web design, you can utilize a keyword finder to figure out how to target the larger Toledo web design.
Homepage

Subpage Example
Cartography v1
Cartography v2
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Dark Portfolio

Details

Category
HTML / CSS
URL
http://lechlak.com/dp/
Content Management System
None
Year Completed
2011
Briefing
This Dark Portfolio design was originally going to be my portfolio for a long time. However, the features I chose to use were a bit dated with HTML 5 and CSS 3 hitting mainstream. I attempted to incorporate them into the design, but it was more of a forced effort and it did not degrade gracefully. This is why you are now viewing it in the portfolio of my new web site.
Homepage

Subpage - Estimator
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Drapes by Sue

Details

Category
HTML / CSS
URL
http://bit.ly/nwQI3i
Content Management System
None
Year Completed
2009
Briefing
Drapes by Sue was a project that came to me after just completing my first website. She wanted to showcase her work in a "Flashy" format while keeping the integrity and professionalism that her clients deserved. While the project is no longer online, I do have the original look and feel of the design attached in the link above.
Homepage
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Estons Bakery

Details

Category
CMS
URL
http://estonsbakery.com/
Content Management System
WordPress
Year Completed
2010
Briefing
Eston's Bakery needed a new website design from their old Front Page template. By utilizing WordPress and its wonderous features ( as well as an page guide ), I was able to give them the ability to update the content on their own with great ease. The website features two styles of gallerys and has an expansive amount as it uses pagination mixed with a javascript feature that only loads the images needed at that time. This greatly reduces loading time of pages.
Homepage

Subpage
Gallery
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Excessive Amperage

Details

Category
CMS
URL
http://www.excessiveamperage.com/
Content Management System
Joomla
Year Completed
2009
Briefing
Excessive Amperage was my third Joomla website. The website is not very complex, but it allows them to update and manage the content on their own. It incorporates a Flash music player that was developed as a plugin and it successfully allows online payments via PayPal.
Homepage

Subpage Example

Details

Category
HTML / CSS
URL
http://lechlak.com/Smiles/
Content Management System
None
Year Completed
2011
Briefing
This is my first HTML 5 and CSS 3 website. It has jquery powering the animation which provides a free flowing movement. I have used HTML5 and CSS3 on other projects to make some nice effects in the navigation and contact form, but this project was simply experimental and I loved every part of it.
Homepage
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Sylvania Braces

Details

Category
HTML / CSS
URL
http://sylvaniabraces.com/
Content Management System
None
Year Completed
2010
Briefing
This site was created in merely 12 hours from client discussion to full web implementation. Time was of the essence and in less than a week with moderate SEO and SEM work, the site was ranked #1 for Sylvania Braces, Sylvania Orthodontics, Dr. Lechlak, and Dr. Jerry Lechlak. After a lapse in effort, the website is now going to be redone in a way that not only alerts the audience to his presence, but now attracts new customers. The new design will be completely from scratch and contain elements that only high end dynamic websites utilize. After the redesign, an agressive SEM campaign will begin targetting the North West Ohio area.
Homepage
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Wolfpack Audio

Details

Category
HTML / CSS
URL
http://wolfpackaudio.com/
Content Management System
None
Year Completed
2008
Briefing
WolfPack Audio was originally a Joomla creation for Bill Wolf. This would allow him to manage his content form the backend with ease. After about a year of fighting spam, we decided it was best to convert the system to a html HTML platform where spam and database infections could no longer harm the website. It now resides with a stanard server side include that assists in the maintenance of the website.

Runnning both SEO and PPC gave Bill a lot more traffic and resulted in a number of conversions for him.

Campaign June 2010

Clicks - 83
Click Through Rate (CTR) - 4.15%
Average Cost per Click - $0.81
Cost/Total Spend - $67.23
Homepage
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Richards Health Care System

Details

Category
HTML / CSS
URL
No Longer Exists
Content Management System
None
Year Completed
2009
Briefing
Richard's Health Care System was a project I bid on and won in the local market. However, the funds were no longer available for a web project so the attention was directed else where and I was left with a ton of work done in my design. I learned a hard lesson to charge in increments rather than on completion.
Homepage
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Gillians Italian Ice

Details

Category
HTML / CSS
URL
Hosting Transfer
Content Management System
None
Year Completed
2011
Briefing
When i received this project, I was a bit disappointed to see that the coding behind the nice layout was very old. It was using a table layout rather than a CSS 960 degree based system. What I decided was best for SEO purposes was to recode the framework. In doing so the website will gain a better reputation with the search engine companies: google, yahoo, bing. This will yield a higher rate of return on quality traffic coming through which is much better for business.
Homepage
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Flash Portfolio

Details

Category
HTML / CSS
URL
http://bit.ly/oE45w1
Content Management System
XML - Custom
Year Completed
2010
Briefing
This Flash Portfolio was a fun project that allowed me to expand my knowledge of utilizing Flash and XML to create a CMS that would allow someone not well versed in Flash or programming the ability to modify and create a project that exhibits the powerful framework that Flash and Actionscript can provide. Careful, the music can be loud.
Homepage

Subpage Gallery
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Loopy Dudes

Details

Category
HTML / CSS
URL
TBD
Content Management System
None
Year Completed
2010
Briefing
Loopy Dudes was another project I took on form Australia. It involved an advanced Flash drop down Menu that had the action of eye rolling and loopy-ness all in its development. The website seems to be experiencing technical difficulties, but it definitely is worth a look when you can. There is also a CD released for the "loopy" ringtones.
Homepage

Sample Image
Sample Image
Sample Image
Sample Image
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Falling Apart Peacefully

Details

Category
HTML / CSS
URL
http://www.fapclan.com
Content Management System
None
Year Completed
2010
Briefing
This is simply a gaming website that pulls in stats from other websites via the URL. It also incorporates a forum running off of PHPBB that gives the same look as the website.

As most of you probably know, we now have our very own =FAP= Clan public BFBC2 server. This means a little bit to everybody, but especially a lot to our newer members. Rewind back to CoD4, when our clan at the time, PFA, ran a successful and popular server that was a big hit with the community. It's time to get back to the COMMUNITY, something that MW2 ripped away without a second thought.
New Homepage
This is simply a gaming website that pulls in stats from other websites via the URL. It also incorporates a forum running off of PHPBB that gives the same look as the website.

As most of you probably know, we now have our very own =FAP= Clan public BFBC2 server. This means a little bit to everybody, but especially a lot to our newer members. Rewind back to CoD4, when our clan at the time, PFA, ran a successful and popular server that was a big hit with the community. It's time to get back to the COMMUNITY, something that MW2 ripped away without a second thought.
Homepage
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Mobile Car Audio

Details

Category
HTML / CSS
URL
http://projectcarforum.com/
Content Management System
PHPBB
Year Completed
2010
Briefing
Project Car Forum is the same website as Mobile Car Audio. Project Car Forum is the new addition and URL to provide a broader reach for its audience. This has allowed the number of people participating in the forum to grow as it gives more lee-way to new projects and new revenues. The website has been growing great since the new domain and new direction of the team.
Homepage
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Molly Kujawa

Details

Category
HTML / CSS
URL
http://bit.ly/qBKLZY
Content Management System
None
Year Completed
2009
Briefing
The website incorporates the fun colors of the dance academy as well as allows Molly to have a web presence to leave her girls a message on blogger or provide forms for distribution. The website keeps a html look and feel for the ease of use of all ages. Elizabeth Sankowski is the creator of the website and the design. I am simply hosting the project for her.
Homepage
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Mid West Car Audio

Details

Category
HTML / CSS
URL
http://forum.mwcaraudio.net/
Content Management System
None
Year Completed
2010
Briefing
You can see some of the graphical work I did for MW Card Audio below. They constantly update their graphics to display activity not only on the forum, but also by the forum moderators and administrators. This will help bring in new people by seeing the website as active as it is.
Homepage
Header Sample
Header Sample
Header Sample
Header Sample
Header Sample
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Reed Funeral Chapel

Details

Category
HTML / CSS
URL
http://reedfuneralchapel.com/
Content Management System
None
Year Completed
2010
Briefing
While I did not do the design for Reed Funeral Chapel, I am the current host for the company. I would eventually like to redo the website for them so that they can provide a better user experience with the families that they servce.
Homepage

Details

Category
HTML / CSS
URL
http://sin-arms.com/
Content Management System
None
Year Completed
2009
Briefing
Sin Arms is a website that I developed based on a design that Devin Sinner had sent me. He asked me to re-create the design so I did exactly that. It uses some Flash aspects that make it a bit fun and interactive for the casual user.
Homepage
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Tree Berry Productions

Details

Category
HTML / CSS
URL
No Longer Exists
Content Management System
None
Year Completed
2009
Briefing
I had developed this website with a custom flash player for Tree Berry Productions. It was similar to the Excessive Amperage website. I am going to display some of the graphical work below since there is no website to join.
Banner 1
Banner 2
Banner 3
Banner 4
Logo 1
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Lawton Gaming

Details

Category
HTML / CSS
URL
http://icebluevelvet.com/
Content Management System
None
Year Completed
2010
Briefing
Lawton Gaming was a website developed with a very unique design. It utilizes a moving background powered by jQuery that changes the color of the font headers and other images based on the moving image. It is easier to see than explain so please take a look at the link.
Homepage
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Potter Computer Consulting Inc

Details

Category
HTML / CSS
URL
http://bit.ly/p07Mwm
Content Management System
None
Year Completed
2009
Briefing
I developed this website for Bret Potter as a thank you for recommending me to Steve Stronk, my first client. It is a simple HTML website that utilizes a CSS sprite menu to cut down on loading and removes the cumbersome Javascript that a similar menu would take. These are extremely valuable resources to have to eliminate slow page loading.
Homepage
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Pure PC Power

Details

Category
HTML / CSS
URL
http://bit.ly/pq03CL
Content Management System
None
Year Completed
2009
Briefing
This is one of my first full flash websites. It incorporates a main screen with 6 sub screens that allow me to change Scenes with a simple movement. Back in 2009, this was a big deal for me to do. It was built for a computer consulting firm in Minnesota. It only took off for one year before they shut down due to their desire for higher education. They have returned to university to finish their degrees.
Homepage
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Steves Wildlife Removal

Details

Category
HTML / CSS
URL
http://bit.ly/r8mvm5
Content Management System
None
Year Completed
2009
Briefing
Steve Stronk had a family run wildlife removal service. He was my first official client and had a whopping 18 pages. I developed a few unique features for Steve including a Flash Gallery and javascript hover menu. I had only just begun playing with javascript so the contact form validation was present, but the website was otherwise fairly basic.
Steves Wildlife Removal
Homepage
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Werdna EFX

Details

Category
HTML / CSS
URL
http://bit.ly/oTwU5k
Content Management System
None
Year Completed
2008
Briefing
This was my second website. It was intended to be a sandbox where I could play with new utilities and try and increase my web presence through natural SEO. While it was effective for my purpose, it never reached a wide audience.
Homepage
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Kataphractoi

Details

Category
HTML / CSS
URL
http://bit.ly/qL08xh
Content Management System
None
Year Completed
2009
Briefing
As a free to play epic game, Saga deserved to have its guilds recognized on the web. While my run with Saga was only a few months, I had handed off the website to the guild leaders and gave many of them a template to stem from.

This website design was created for a guild in a computer game known as Saga.

Homepage
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Werdna FX v2

Details

Category
HTML / CSS
URL
http://bit.ly/nKLclM
Content Management System
None
Year Completed
2009
Briefing
Being my first portfolio website, it needed to showcase my abilities to land me a few jobs to kick off my web adventures. It utilizes server side includes, a php contact archiving system, and a basic set of javascript files. As an added bonus, I received a 100% for my final project in school.
Homepage
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Werdna FX v1

Details

Category
HTML / CSS
URL
http://bit.ly/p8hxUl
Content Management System
None
Year Completed
2009
Briefing
Being my first portfolio website, it needed to showcase my abilities to land me a few jobs to kick off my web adventures. It utilizes server side includes, a php contact archiving system, and a basic set of javascript files. As an added bonus, I received a 100% for my final project in school.
Homepage
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About Me

Introduction

Hello World. My name is Andrew Lechlak - a web designer and developer in the wonderful state of Ohio.

I began programming for fun in 2000 with practice in TRUCK and BASIC. After some classes in highschool, an internship at Xunlight Corporation, and a need to pay my tuition, I began broadcasting myself as a web developer.

2008 marked my beginnings as a freelance web designer. I first did a website for a wildlife removal company in Chicago, a solar panel company, and a PC consulting company.

After getting a few projects under my belt, I joined a few forums and designed and developed my own portfolio. This brought in more business from areas around The United States, Tasmania, and Australia. I have gained a lot of marketing and business experience dealing with clients in different areas of the world.

Since 2008 I have developed 65 commercial websites on different platforms including Joomla, WordPress, Zen Cart, Magento, and my own custom content management system, The Manage Cloud. I guarantee that my website quality will beat your expectations while remaining within your budget.

A little update here. I am moving toward becoming a digital branding company so my first priority of business is launching a Toledo SEO campaign where I can target local businesses and help them increase their profit to help stimulate the economy. Toledo has been hit exceptionally hard and I would like to do my part with SEO and help them get stronger. If you have any more questions feel free to check out my blog or drop me a line.

Downloads

Contact Me

Contact Information

Email
me@lechlak.com
Address
Toledo, Ohio 43623

Contact Form